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The creative looks wrong

Logo off-centre, wrong brand colors, ugly text bar — how to fix each problem.

By Gabriel J.·Updated May 13, 2026

What this is

You generated an ad creative and it looks off — logo in the wrong place, the wrong shade of blue, or just visually clunky. Here's how to fix the four most common problems.

Problem 1: Logo is wrong or missing

Cause

The brand scan picked up a wrong image or no image. Common reasons:

  • Your homepage has several logo-shaped images (header, footer, partner badges) and we chose the wrong one.
  • Your logo is loaded dynamically via JavaScript — our scanner only reads the initial HTML.
  • Your homepage doesn't actually contain your logo (you load it inside a banner image).

Fix

  1. Go to Settings → Company.
  2. Find the Logo URL field.
  3. Replace it with a direct URL to your logo image. The URL must:
    • Start with https://.
    • Point at a .png, .jpg, .jpeg, .svg, or .webp file.
    • Be publicly accessible (we can't read images behind a login).
  4. Click Save.
  5. Go back to your campaign and click Regenerate creative. The new version uses your updated logo.

Best logo formats

SVG looks sharpest at every size. PNG with a transparent background is second best. Avoid JPGs — they're usually surrounded by a white box that clashes with our designs.

Problem 2: Wrong brand colors

Cause

We sample the most-used colors from your website. If your site has a lot of stock photography or a busy hero image, the algorithm sometimes picks a color from a photo instead of your brand.

Fix

  1. Go to Settings → Company.
  2. Find the Primary brand color and Secondary brand color fields.
  3. Click the color swatch to open a picker, or type a hex value (e.g. #7c3aed).
  4. Save and regenerate the creative.

You can find your real brand colors:

  • On your existing marketing materials (business cards, brochures).
  • From your website's <style> tag if you know your way around dev tools.
  • By asking your designer.
  • Or by using a free color picker like colorpick.com on your logo.

Problem 3: Text bar at the bottom looks ugly

Cause

The text bar is auto-generated using your primary brand color and your company name + headline. If your brand color is very light, very bright, or very dark, the bar can look bad.

Fix options

Option A — change your primary color to something with mid-range brightness. Pure white, pure black, neon yellow, and pastel pink all cause problems. Try a saturated mid-brightness color.

Option B — upload your own image instead. Custom uploads bypass our text-bar overlay entirely.

  1. Go to your campaign detail page.
  2. Click Edit creative.
  3. Click Upload custom image instead of regenerate.
  4. Pick a PNG or JPG, max 10 MB. Square (1:1) or near-square (1080×1080) works best for Meta feed placements.
  5. Save.

Problem 4: The vibe is wrong (warm vs. clinical mismatch)

The AI picks a style based on your service category. Sometimes the result feels off — your home-care business gets a "modern facility" creative that looks too clinical.

Fix

  1. Go to your campaign and click Edit.
  2. Find the Creative style step.
  3. Pick a different style from the six options:
    • Warm Home Visit — domestic, daylight, candid.
    • Family Moment — multi-generational, emotional.
    • Community & Outdoors — outside the home, group settings.
    • Confident Professional — uniformed staff, slightly clinical.
    • Care Team — teamwork, scrubs, smiles.
    • Modern Facility — newer buildings, professional environment.
  4. Click Save and Regenerate.

For more on picking styles, see The 6 creative styles explained (Wave 2).

Problem 5: Headline / body text says the wrong thing

You can edit copy without regenerating the whole image — useful if the image is fine but the words aren't.

  1. From the campaign detail page, click Edit creative.
  2. Click Edit text (next to the headline).
  3. Rewrite both fields. Keep headlines under 40 characters and body text under 125 — Meta truncates beyond that.
  4. Save. The image stays the same; only the overlay text updates.

When all else fails: upload your own

If you have a designer or you've got existing creative that's worked before:

  • Upload a 1080×1080 PNG or JPG.
  • Make sure there's no Odobba branding (we add nothing to custom uploads).
  • Make sure the image complies with Meta's advertising policies — no before/after, no personal-attributes implications, no medical claims.

Common questions

Q: How many times can I regenerate before being charged? A: As many as you want. Regenerations are free.

Q: Why does the AI keep showing me the same image? A: It uses your brand DNA + style as inputs. With the same inputs, the variation is limited. Try a different creative style for more visual variety.

Q: Can I add my own text on top of an uploaded image? A: Not in the platform itself — but you can do that in Canva, Figma, or Photoshop before uploading.

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