Trusted by home care agencies across the US, UK & Europe
5.2×
Average ROI
for home care agencies across our network
75%
Faster ad production
vs. building campaigns manually
60%
Better lead quality
with AI-generated native forms
5 min
Time to launch
from signup to live campaign
What Odobba can do for you
Two goals. One platform.
Whether you need caregivers or clients, Odobba has a campaign type built for your exact objective.
Recruitment Campaigns
Fill open caregiver positions faster than job boards
Stop paying per-post on job boards with no targeting. Odobba runs AI-generated recruitment ads directly in front of qualified caregivers in your exact service area — across Facebook, Instagram, and Google — and captures their contact info without them leaving the platform.
- Target by location, age, interest, and employment status
- Native lead forms on Facebook and Google — zero friction
- Leads land directly in your Odobba dashboard
Client Acquisition
Attract families who need home care right now
Reach adult children and seniors in your service area who are actively searching for care options. Odobba's client acquisition campaigns build awareness and collect enquiries from high-intent prospects — with AI copy that speaks to their real concerns.
- Audience targeting optimised for home care decision-makers
- Drive traffic to your website or capture leads natively on Facebook and Google
- See cost-per-lead and total spend in real time
Platform
Everything you need to run ads that actually work
Built specifically for the home care industry — not a generic ad tool retrofitted with healthcare templates.
AI-Generated Ad Copy
Claude AI writes compliant ad variations tailored to your agency's voice and audience — in seconds, not hours.
One-Click Campaign Launch
A guided 6-step wizard takes you from brief to live campaign without touching a single ad platform dashboard.
Qualified Lead Capture
Native Facebook and Google lead forms with smart qualification questions filter out unserious inquiries before they reach you.
Transparent Spend Reporting
See exactly where every dollar goes — platform fee, ad delivery, and cost-per-lead — in one clean dashboard.
Compliance Built-In
Automatic healthcare ad policy checks before every launch. No more rejected campaigns or account flags.
Brand Intelligence
Paste your website URL and we extract your logo, brand colours, and services automatically in under 15 seconds.
How it works
From signup to live campaign in 5 minutes
No training required. No agency handholding.
Set up your company
Enter your agency details and paste your website URL. We automatically extract your logo, colours, and services.
Create your campaign
Choose your goal — recruit caregivers or attract clients — set your audience, and let AI write your ad copy.
Add credits & go live
Top up your wallet, review the transparent fee breakdown, and send your campaign live in one click.
Why Odobba?
We built the platform we wished existed when we were helping home care agencies grow — no bloat, no agency overhead, no surprises.
Built for speed
Most agencies launch their first campaign in under 10 minutes. The wizard handles setup, AI handles copy, and Meta and Google handle delivery.
See how it worksBuilt for compliance
Healthcare ad policy is strict across every market. Odobba automatically checks every campaign before launch — so you never lose your ad account to a policy violation, whether you're in the US, UK, or Europe.
Learn about featuresBuilt for results
Real-time reporting shows you exactly what each lead cost and where your budget went — so you can make smarter decisions every week.
Start for freeSpend calculator
See exactly what your budget gets you
No guesswork. Adjust your budget and see projected leads, platform spend, and your Odobba service fee before you commit.
$1,380
goes to your ads
$120
8% service fee
30–92
industry benchmark range
$50
to launch campaign
Lead estimates based on healthcare/home-care industry benchmarks. Actual results vary.
Start freePricing
One flat fee. No surprises.
8 % platform commission on every campaign day. No monthly subscription, no retainers — and the rate drops automatically as your monthly volume grows.
Base rate — all budgets
8%
platform commission per campaign day
$3.00 minimum on any active campaign day
Volume discounts — automatic
Your rate drops automatically as your cumulative monthly budget spend increases. No plans to upgrade — it just happens.
Over $5,000 / month
Save 12.5% vs. base rate
7%
Over $15,000 / month
Save 25% vs. base rate
6%
Over $30,000 / month
Save 37.5% vs. base rate
5%
How your daily budget is spent
Load your Odobba wallet
Top up your balance using any credit package. Funds land in your dashboard the moment payment clears.
Platform deducts its 8 % commission
Each campaign day the platform fee is automatically deducted from your wallet — no invoices, no surprises.
Remainder goes directly to the ad platform
The balance funds your Facebook, Instagram, and Google ad delivery with no markup and no delay.
Wallet top-up packages
Add credits in one click. Purchase only what you need — there are no minimum commitments.
$50
Starter
$100
Popular
$250
Growth
$500
Scale
$1,000
Pro
No credit card required · Buy credits only when you're ready
Testimonials
Trusted by home care agencies
“We filled 3 caregiver positions in the first week. The lead quality is completely different from job boards.”
Maria T.
Owner, SunCare Home Services
“Setting up our first campaign took 12 minutes. I used to spend hours in ad platform dashboards getting nowhere.”
James K.
Director, PineCrest Senior Living
“The transparent pricing is what sold us. We know exactly what goes to ads versus the platform — no surprises.”
Priya N.
Marketing Manager, ComfortCare Agency
Ready to grow your agency?
Join home care agencies across the US, UK, and Europe already using Odobba to recruit caregivers and attract clients with smarter social and search advertising.
No credit card required