Privacy Policy

Effective date: March 19, 2025

1. Introduction

Odobba (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform. Please read it carefully. If you disagree with its terms, please discontinue use of the Service.

2. Information We Collect

2.1 Information You Provide

  • Account details — name, email address, and password when you register
  • Company information — agency name, website URL, service areas, and brand assets
  • Payment information — billing details processed securely through our payment provider (we do not store full card numbers)
  • Campaign content — ad copy, images, and targeting preferences you configure
  • Communications — messages you send to our support team

2.2 Information Collected Automatically

  • Usage data — pages visited, features used, and actions taken within the platform
  • Device and browser data — IP address, browser type, operating system, and device identifiers
  • Cookies and similar tracking technologies — session cookies for authentication and analytics cookies to improve the Service

2.3 Information from Third Parties

  • Social login — if you sign in via Google, we receive your name and email address from Google
  • Ad network data — campaign performance metrics and lead form submissions from connected advertising platforms
  • Brand intelligence — publicly available information from your website URL that you provide to us

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the Service
  • Process transactions and manage your wallet and credits
  • Generate AI-assisted ad copy tailored to your agency
  • Launch and manage your advertising campaigns
  • Send transactional emails (receipts, alerts, campaign notifications)
  • Respond to support requests and communicate with you
  • Detect, prevent, and address fraud, abuse, or security incidents
  • Analyze usage patterns to improve the platform
  • Comply with legal obligations

We do not sell your personal information to third parties. We do not use your data to train AI models for purposes other than improving your own experience on the platform.

4. How We Share Your Information

We may share your information with:

  • Service providers — third-party vendors who assist us in operating the Service (cloud hosting, payment processing, email delivery, analytics), bound by confidentiality obligations
  • Advertising platforms — campaign data shared with the ad networks we use to deliver your campaigns, governed by their own privacy policies
  • Legal requirements — when required by law, court order, or government authority
  • Business transfers — in connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections

5. Cookies

We use cookies and similar technologies to authenticate your session, remember your preferences, and understand how you use the platform. You can control cookie settings through your browser. Disabling cookies may affect the functionality of the Service.

We use analytics tools to understand aggregate usage patterns. These tools may set their own cookies in accordance with their privacy policies.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you close your account, we will delete or anonymize your personal data within 90 days, unless we are required to retain it for legal, regulatory, or fraud-prevention purposes. Campaign performance data may be retained in anonymized form for analytics.

7. Data Security

We implement industry-standard security measures including encryption in transit (TLS), encryption at rest for sensitive credentials, access controls, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Request deletion of your personal data
  • Object to or restrict certain processing of your data
  • Request a portable copy of your data
  • Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at privacy@odobba.com. We will respond within 30 days.

9. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us and we will promptly delete it.

10. International Transfers

Your information may be transferred to and processed in countries other than your own. We take appropriate safeguards to ensure that such transfers comply with applicable data protection laws, including the use of standard contractual clauses where required.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a notice in the platform before the changes take effect. The updated policy will be posted with a revised effective date.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our Privacy team at privacy@odobba.com.